IZRA: A New Palette
The beloved Izra rug collection, a design collaboration between General Assembly and Salam Hello, reemerges with a refined and refreshed palette - plus, a new shade: Forget-Me-Not.
Limited sizes ready to ship and on view at our storefront.
Thoughtfully Designed Objects for Your Home
Our Trade Program
We are excited to offer a curated selection of home materials, furniture, and lighting to interior designers and architects. Receive exclusive discount pricing and services, in addition to complimentary samples and product memos. Access our library of hand-picked textiles and our collection of hardware — all under the guidance of our well-versed sales team, who are here to support all aspects of your interior project.
Finishing Touches
The final details - just in time for the holidays. Ready to ship lighting, furniture, home accents now online and in store.
Statement Lighting
Manhattan based studio Blue Green Work's design is rooted in cultural fluency and craft, with a versatile collection drawing from design history and contemporary art.
Exclusive to Assembly Line, their latest collection reflects with high polished metal and warm, 24K gold details.
By General Assembly
Grounded in honest materials and craftsmanship, discover our in house collection, designed by our founders —interior design and architecture studio General Assembly.
Hardware
Hand selected hardware from Spaces Within, Fort Standard, and Sun Valley Bronze. Ready-to-ship, or custom crafted, in a range of sleek finishes and silhouettes.
Limited selections now in stock at our storefront.
Ressource x General Assembly
MEDIUMS, a series of lime wash paint by interior design studio General Assembly, in collaboration with French wallpaper and paint company, Ressource.
Drawing from the natural materials found in the sites and spaces of their work, the six colors in this collection are thoughtful reflections of the environments General Assembly works within. Each hue tells a story, embodying the unique character and narrative of the space from which it was derived.
The Residence
Located at 144 Vanderbilt, in Fort Greene, The Residence designed by General Assembly is an immersive domestic environment and shoppable design gallery, showcasing Assembly Line's roster of independent designers and brands. Book a private viewing here.
"Conveniently located in Boerum Hill, a must-stop locale for design-loving Brooklynites, Assembly Line opened in January of this year as a one-stop shop for home improvement. But cast aside any visions you may have of musty hardware stores, because Assembly Line—the brainchild of architecture and design studio General Assembly—is expertly appointed."
"A recent client booked an in-store session to get design advice for her new-build and white-box condo. The client prepped with a targeted action list, and the designers recommended light fixtures, paint colors, and an area rug to accommodate ample floor playtime that’s part of the client’s lifestyle."
“The duo behind Brooklyn studio General Assembly is putting inspiration to good use with their new one-stop shop for interior design.”
